2:00
Two Minute Television
By Larry J. Namer
Co-founder of E! Entertainment Television
The future of television fits in your pocket
The future of television fits in your pocket
The Book
The most powerful device in show business isn't a satellite or a studio lot anymore. It's a phone. It's the line at Starbucks, the five minutes before a meeting, the 2 a.m. insomnia scroll. It's all those “in-between” moments that Hollywood never bothered to program for—and where an entire new kind of storytelling has quietly taken over… Micro-dramas.
How to pick one clear premise, audience, and hook per series, using my “don't follow the crowd” and off-script philosophy.
Breaking traditional three-act structure into micro-beats: hook, twist, payoff; writing scenes that start late and end early.
How to pick one clear premise, audience, and hook per series, using my “don't follow the crowd” and off-script philosophy.
Praise for Two Minute Television
“Don't let the brevity of Larry Namer's book fool you. In succinct pages that fly by with the speed of a bullet, he'll plunge you into everything you need to know about that exciting and mystifying genre known as ‘micro-dramas.’ Drawing on his 50 years in entertainment, this man who's never afraid of the new will teach you the art behind the business and the business behind the art.”
“Larry Namer has always been ahead of the curve—and with vertical drama, he's once again defining where this exciting new medium is going next. This book isn't just a guide; it's a blueprint for the future of entertainment in a mobile-first world. Anyone serious about content creation, distribution, or staying relevant in this rapidly evolving industry needs to read this.”
“Larry Namer is the entertainment business mentor we all dreamed of having. When he explains things he is dropping gold and we all should pay attention.”
About Larry Namer
Larry Namer is an entertainment industry pioneer whose career uniquely positions him to explain and shape the emerging world of vertical microdramas. He is best known as the co-founder and driving force behind E! Entertainment Television, a global pop-culture network now valued in the billions and distributed in more than 140 countries.
With over 50 years of experience across cable television, live events, new media, and global content ventures, he has repeatedly anticipated how audiences will consume entertainment next.
His current work focuses on how ultra-short, serialized stories can build brands, launch talent, and engage audiences across mobile-first platforms, giving him practical insight from both creative and business perspectives.
Get notified the moment the print edition is available—and tell us which format you want.
No spam. One email when the book is ready.